E-mail marketing projects leading, online marketing, database marketing (segmentation and targeting); improvement of infrastructure processes in CRM; Achievements: – Successful launch of unbranded site for lead generation; – Offline-online mechanics launch.

Drive Lead generation initiative in company: - lead generation strategy creation and delivery. - find potentials to get more well-qualified leads, generate higher lead conversion; - increase operational efficiency by key process tuning; - feedback with lessons learnt to stakeholders and campaign owners; - Social Media lead generation. - need-based segmentation of customers and proactive campaigns. Achievements: – Successful design and implementation of lead generation project for marketing campaigns; – E-commerce (tenders) project lead,now it is in operational phase; – initiate and develop new opportunities to get well-qualified leads (employees, telemarketing, geomarketing, e.t.c)

– Drive in-market initiative success via setting up and supporting of sense & respond business processes: support of profiling, segmentation and targeting projects in all Business Units; Business data governance, data management; – Driving of new reporting platform project; – KPIs and sales force performance indicators conception amendments: stakeholders communications and interviews, requirements management, reporting re-design. Tracking of timelines and communications about key work-streams. – drives external developers and consultants who are developing the software and solutions to deliver required functionalities; Achievements: – Successful creation and deployment of tool for marketing sales cycle loading to CRM: business data collection process, data changes management, validation scenarios on data quality and business aspects. This tool is now used as a central place for regional resource allocation; – Improvements in the Segmentation and targeting process via close cooperation with Global Sales Force Effectiveness, stakeholders and key users; this process stems from the concept to the implementation in Sales Force on regular base. – Territory Planning tool development for Sales Force to improve effectiveness in sales. – Creation and delivery of performance targets settings process on local Marketing Company and on CEEMEA level.

Applied Mathematics., Master of Science

Applied Mathematics., Bachelor

France Telecom

SFE Academy, Belgium

TOEFL